advertising the golden age
In 1620, shortly after the appearance of the first newspapers, modern advertising was born. It took off in the Dutch Republic, home to dozens of newspapers, and to Europe’s most sophisticated information society.
Every week you will find below a newspaper advertisement placed in the seventeenth-century Dutch Republic, paraphrased into modern English. Expect a fair share of lost children, run-away servants, pipe tobacco, book auctions, naval prizes, and the occasional murder…
advert 10: 18.02.2019-24.02.2019
tracing three heirs between crete, transylvania and england
available with brill
the first survey of NEWSPAPERS IN THE DUTCH GOLDEN AGE
the library - A Fragile history
Today we take the existence of libraries for granted, but behind the sober facades of modern institutions lies a fascinating story of constant evolution, upheaval and destruction. From the days of the first codices, books were subject to revolutionary transformations, and so were libraries and their readers, often with catastrophic consequences for the inherited collections of a previous age. In The Library. A Fragile History, I will offer a radical new interpretation of book collecting. Co-written with Andrew Pettegree, The Library. A Fragile History will appear in 2021.
selling the republican ideal
Well before the age of democracy, politics was not the prerogative of the few. This was never more true than in the boisterous public politics of the Dutch Republic, where the ruling regents were confronted by a highly literate and politically active citizenry. Despite the aristocratic nature of government, the authorities of the Dutch Republic went to great lengths to explain the law and justify their policies. Based on my doctoral thesis, I am preparing a study of these political communication practices of the Dutch Golden Age.
the birth of modern advertising
The first survey of the birth of newspaper advertising, including an English paraphrase of all advertisements placed in Dutch newspapers between 1620 and 1675.
Published by brill, may 2017
A comprehensive survey of the first century of Dutch newspaper publishing in the Low Countries, featuring 49 newspapers and documenting over 16,000 surviving issues in more than 80 libraries and archives around the world.
to appear with Yale University Press and Atlas contact, 26 February 2019
Co-written with Professor Andrew Pettegree - the first study of the rich book culture of the Dutch Golden Age.
published in 2018 - freely available online
A radical re-assessment of what was published in the seventeenth-century Dutch Republic, published in Livre, a new open-access book history journal.